How important it is for our children to stay neat and clean? To adapt to changes that would help them stay away from germs and diseases? To make them recognize the significance of health and its benefits in the long run?
Considering the above highlighted issues, Idara-e-Taleem-o-Aagahi teamed up with Unilever Pakistan Ltd in order to bring about a behavioral change by targeting 650,000 students and 4 million of the community members in 2012. The accumulated target for the 3 years sums up to 9.55 million students and 15.4 community members. The campaign started back in 2010 and is now running in its 3rd year carrying its legacy along with Wasim Akaram as the campaign’s prominent figure.
In order to celebrate the success of this wonderful health and hygiene campaign, Idara-e-Taleem-o-Aagahi and Lifebuoy celebrated Global Handwashing Day at Sheraton Hotel, Karachi on October 13th 2012 with 50 of the best schools enrolled in the campaign from Karachi and Hyderabad. The event was hosted by Dr. Muzna Ebrahim with Prof. Anita Ghulam Ali (Managing Director SEF), Khushbakht Shujaat (MNA Clifton) and Dr. Sageer Ahmed (Minister for Health)as the chief guests The kids brought the event to life with excellent performances like songs, drama, speeches and beautiful poems.
The campaign has a special mechanism of conducting the activities by chosing 5 students from each school who are termed as our Vice Captains. These Vice Captains are then trained by ITA and then train other students back at their schools. The schools that perform best in terms of activities and implementation of the plan are nominated for the Model School title at the end of the campaign.
The campaign was highly effective among students who in turn forwarded the messages to the community members hence educating people on a grand scale. The campaign has completed its activities for the year 2012 and has a promising further expansion in 2013.