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The Global Handwashing Partnership

SuperAmma Handwashing Campaign

Published: March 16, 2015

The SuperAmma campaign is the culmination of years of behavioral science research to inculcate the habit of handwashing with soap. This communication campaign is based on the Evo-Eco theory of behavior change. The website linked to here includes the approach and the materials that worked successfully in Southern India.

We hope this will inspire and assist you in your behavior change campaign!

 

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