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Manila Water Foundation Doubles its Reach for Global Handwashing Day

Location: Laguna, Pampanga, Metro Manila, Cebu, and Boracay
Organizations: Manila Water Foundation, Unilever

Manila Water Foundation, the corporate social responsibility arm of the Manila Water group in the Philippines, reached twice as many people from last year’s celebration through a week-long series of events for the 2014 Global Handwashing Day.

Together with Unilever, they promoted the importance of washing hands with soap as an effective way to prevent diseases in Laguna, Pampanga, Metro Manila, Cebu, and Boracay. The nationwide campaign reached over 14,000 people. “Last year, we were overwhelmed with the positive feedback from our celebration that we decided to push for bigger and better events this year. We wanted to reach more people and create a healthier environment for everyone.” said Ferdinand dela Cruz, President of Manila Water Foundation.


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