October 7, 2020

By: Aarti Daryanani, Unilever-Lifebuoy

Handwashing has never been more important. As the world marks Global Handwashing Day while fighting the COVID-19 global pandemic, Unilever-Lifebuoy wants to make sure handwashing gets the attention it deserves. Children have been learning the letters of the alphabet for hundreds of years through simple connections with everyday things. The letter H has always stood for common objects like ‘Hat,’ but this is the right moment in the history of the world to forever change what H stands for. From ‘H for Hat’, to ‘H for Handwashing’. As part of our new “H for Handwashing” global campaign, we seek to transform the letter H into a symbol for handwashing and inspire others to join this movement.

This change starts with the young but will be heard by everyone. H for Handwashing is not just meant for children, but for all educators in life – teachers, parents, mentors, caregivers, siblings, and grandparents. We call on people to participate in this campaign by creating their own versions of the letter H and sharing this on social media in solidarity with the cause. Likewise, through advocacy at the highest levels with ministries, education policy makers and influencers, we can ensure schools and curriculums include changing handwashing behavior at scale.

How to participate in H for Handwashing

Download these editable files to use in your campaign: http://bit.ly/HforHandwashing

1. Download the H for Handwashing PowerPoint for more information here. You can use it to activate the campaign with children, organization leaders, key opinion formers and celebrities.
2. Interactive Playbook for pre-school aged children: Learning about the importance of handwashing at the very start! With H for handwashing alphabet poster.
3. Download campaign assets for social media.

Let’s make this Global Handwashing Day a lesson the world will never forget!

Editor’s Note: This campaign has been developed as a public facing celebration of Global Handwashing Day by Unilever-Lifebuoy in consultation with the Global Handwashing Partnership and Hand Hygiene for All.

Category: Community Forum