March 7, 2018
This March, the Sustainable Sanitation Alliance (SuSanA) Working Group on Behavior Change (WG13) will launch the Behavior Change Global Webinar Series.
The series focuses on assessing, designing, implementing and evaluating an important behavior change approach, known as the ABCDE steps. The name of the approach stands for assess, build, create, deliver, and evaluation.
Comprised of three webinars over the next six months, this series will be facilitated by WaterAid UK and London School of Hygiene & Tropical Medicine (LSHTM).
Register for the first webinar, which will be held on March 13th at 13:00 GMT.
Webinar Series: Part 1 overview
Introducing the behavior-centered design approach, the first webinar explores into the ‘A’ step: How to determine what is known and unknown about current and desired behaviors and their determinants. Presenters Dr. Om Prasad Gautam, Senior WASH Manager-Hygiene for WaterAid UK, and Ben Tidwell, LSHTM PhD Fellow, will outline the global state of hygiene, theory behind what drives behavior change, as well as what works and what doesn’t. Part 1 will also cover the significance of behavior change, brief history of promotion approaches, and recent evidence on what they believe to be the key factors in determining behavior.
Learn more about the first webinar here.
Webinar Series: Part 2 & Part 3
Subsequent webinars in the series will discuss the BCDE steps. The second webinar will cover step B on how to conduct formative research to understand behavioral determinants, motives, barriers and touch points; and step C on how to commission a creative process to design an effective and innovative intervention behavior change intervention package.
In the third webinar, presenters will highlight step D on how to deliver behavior change intervention using novel approaches at scale through the sustained routine mechanism, and lastly, step E on how to conduct process and outcomes evaluation on behavior change.
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