Published: March 16, 2015 / Published by London School of Hygiene and Tropical Medicine, St. John's Research Institute & DDB Mudra Group
This resource highlights the SuperAmma behavior change communication campaign video.
The SuperAmma campaign is the culmination of years of behavioral science research to inculcate the habit of handwashing with soap. This communication campaign is based on the Evo-Eco theory of behavior change. The website linked to here includes the approach and the materials that worked successfully in Southern India.
We hope this will inspire and assist you in your behavior change campaign!
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